Barclay Italy, a premium Indian skincare and haircare brand inspired by Italian heritage, blends natural ingredients, scientific research, and ethical craftsmanship to create high-quality personal care solutions. Founded by Shahwaz Sheikh, the brand caters to people with sensitive and oily skin, and is recognized for its cruelty-free, eco-friendly, and luxury skincare/haircare range. Despite its strong formulations and premium values, Barclay Italy faced challenges in scaling on Amazon — a competitive marketplace crowded with both mass-market and luxury brands.
Before our engagement, Barclay Italy struggled with:
Low visibility in premium skincare & haircare categories — Competitors dominated page 1 for terms like “Salicylic Acid Face Wash,” “Keratin Shampoo,” and “SPF 50 Sunscreen.”
Weak listings & brand storytelling — Product benefits (actives like hyaluronic acid, bamboo silica, and ceramides) were not clearly communicated.
High ad costs, low profitability — Sponsored ads had an ACoS of 46%, eroding margins.
Limited brand differentiation — No Amazon storefront or A+ content to highlight Barclay Italy’s Italian heritage, eco-friendly values, and cruelty-free promise.
Low review volume & consumer trust issues — Products had fewer than 20 reviews on average, making it difficult to compete in the premium category.
We executed a 360° Amazon Growth Blueprint for Barclay Italy:
In just 6 months, Barclay Italy saw significant transformation:
₹5.2 lakhs
₹15.4 lakhs
Before: 4.5%
After: 11.2%
Before: 46%
After: 22%
Page 7–10
Top 3 for Salicylic Acid Face Wash & Keratin Shampoo 🚀
Before: Avg. 20
After: Avg. 350+ per product
Before:N/A
After: 13,800 visits/month
(₹5.2L → ₹15.4L)
(before vs after).
(ingredient-focused & luxury branding).
with Italian-inspired branding.
Barclay Italy is about premium quality and ethical skincare, but we weren’t able to showcase this on Amazon until this partnership. From revamping our listings to building a premium brand storefront, the team helped us cut ad costs and triple sales — all while staying true to our values of sustainability and cruelty-free beauty." – Shahwaz Sheikh, Founder of Barclay Italy
Client, Founder Barclay Marketing Head
This case study shows how our Amazon Account Management services helped Barclay Italy:
We helped Barclay Italy achieve a remarkable 195% increase in sales by optimizing listings, ads, and storefront strategy.
Through A+ content, curated visuals, and a luxury storefront, we positioned Barclay Italy as a premium skincare and haircare brand.
By restructuring ad campaigns and reducing wasted spend, we lowered ACoS by over 50%, making ads far more profitable.
Using the Vine Program and authentic messaging, we boosted reviews and highlighted Barclay Italy’s cruelty-free, eco-friendly values.
We help premium skincare and haircare brands achieve powerful growth, visibility, and lasting transformation.
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Arvian Business Solutions is one of the top e-commerce service providers in Jaipur with 8+ years of experience. We assist companies in growing their businesses online through professional services for Amazon, Flipkart, Meesho, Blinkit, Zepto, Jiomart, Nykaa, and Myntra. Our e-commerce product listing services guarantee that your products are optimized for enhanced visibility and sales.
