Flipkart Product Listing Guidelines for New Seller

Embarking on your online business journey through Flipkart is an exciting step. But as a new seller, one must have a thorough understanding of product listing. To list products on Flipkart as a new seller, follow these basic steps. If you stick to them one by one, it should be easy. Listing products with precision helps customers find what they need more easily. This can lead to more orders for you.

In this blog, we cover the complete process of product listing on Flipkart. We will also be sharing important rules, tips, and best practices for any new seller. So let's get started on the correct way to begin your Flipkart seller journey.

Why Is It Important to Understand Flipkart Product Listing?

Understanding Flipkart product listing and mastering Flipkart Account Management is crucial for anyone looking to sell successfully on the platform. A well-optimized listing improves product visibility, attracts more customers, and drives higher sales. It includes key details like product title, description, price, and images.

Knowing how to list correctly ensures your products appear in relevant searches, building trust and boosting conversions. For serious sellers, mastering listing is the foundation of success on Flipkart.

Flipkart Product Listing Guidelines You Must Follow

These Flipkart guidelines help you create listings that are accurate and appealing. They also help you get approved without delay. Below are the most crucial listing rules that every seller must know and follow in their work.

1. Use Clear and Correct Product Titles

A well-written title elucidates what is being sold to the customer. Better visibility aids Flipkart in bringing up its products in the search results. Flipkart has strict rules for creating titles. Many ecommerce listing services also follow these to ensure faster approval and better sales performance.

• Start with the brand name: Mention the brand first so that the customer can easily identify the product.
• Include the product type: Describe the product for the customer, such as "Shirt." "Mobile," or "Mixer."
• Attributes of importance: Mention size, color, model, or quantity to complete the title.

2. Upload High-Quality Product Images

Images help buyers see exactly what they are getting. A clear and professional image builds trust. It also boosts product visibility, which helps reduce returns. Flipkart has clear rules that every seller must follow when uploading images.

• Use white backgrounds: A White background makes the product prominent and more professional-looking.
• Minimum size: 500x500 px: Flipkart suggests using high-resolution images to give more clarity as to the details of a product.
• Add multiple views: Upload images of the front, back, sides, and those showing close-ups to give buyers a complete view.

3. Write Honest and Simple Product Descriptions

Product Description aids the customer in comprehending your product better. The description must cover all features, materials, size, and how to use it. The description should be easy to absorb and fit with the product.

• Use simple words and sentences: Make sure it is the easiest to understand, even for a school student.
• Use bullet points to organize details:
• Include features such as weight, material, and dimensions.
• Highlight benefits.
• Avoid false claims: Never write down anything that states what the product cannot do.

4. Choose the Correct Product Category

Choosing the right category is key for visibility and approval. If you pick the wrong one, customers might struggle to find your product.

• Follow Flipkart’s category tree: Choose the subcategory that fits your product type in Flipkart's category tree.
• Always verify: Look at similar products to find the right category before you list yours.
• Match product type with category: Verify that the product name, type, and category are all in agreement.

5. Fill in All Mandatory Fields

Upload a product with the Excel template or dashboard. Be sure to complete all mandatory fields. Incomplete data can delay approval or outright rejection of your listing.

• Product title and brand: You must correctly fill in the product title and brand, as these two fields are required.
• MRP, selling price, and stock: Enter the actual price, discounts, and available stock.
• Important product attributes: Include color, size, warranty, country of origin, etc.

6. Use Original and Copyright-Free Content

Flipkart requires sellers to share only original content. Copying from other sources isn't allowed. Using copied images or texts may cause the review team to reject your product. Your seller account could even get suspended. Protect your trade by following these simple but important content rules.

• Write your product descriptions: Make sure to craft your descriptions. Don’t copy from other sellers or brands. Original content builds credibility with users and ranks better in search.
• Take real product photos: Use your camera, or hire a pro for better results. Stay away from downloading images from the net, as many people copyright them.
• Use generic terms for unbranded products: If you find an unbranded item, use its name or a simple description of the product. Do not add any names or characteristics belonging to any branded products.
• Avoid Copying Marketing Text: Don’t use slogans or phrases from other sites or brands. Your listing must be as unique and genuine as possible for your product.

7. Price Products Honestly and Transparently

You should match your pricing to the product's true value. High MRPs or fake discounts can upset customers. They might even lead to action from Flipkart.

• Use real MMRs and discounts: Make sure that a price tag is attached to the product (if applicable).
• No hidden charges: You must clearly state the shipping costs or handling charges.
• Stay competitive with your prices: Check what competitors charge, then set prices that attract buyers.

8. Avoid Prohibited or Restricted Products

Flipkart cannot sell a list of items. Selling such products can lead to account suspension or legal issues.

• Check Flipkart’s Restricted List: Keep yourself updated on what they allow and what they ban.
• Don't list the unlicensed goods: Consider medicines, weapons, or adult content.
• Follow government laws: Make sure your products meet Indian safety and legal standards.

Conclusion

Listing products on Flipkart the right way helps one grow into a successful seller. By following Flipkart's listing instructions, new sellers can create trustworthy listings. This helps attract more buyers.
Every seller should know the Flipkart product listing guidelines. Following these rules helps sellers grow in the marketplace.

Always use clear titles, images, and product descriptions; be honest. Make sure your product descriptions are original and that your prices are fair. Following these steps helps your products get accepted into the catalog.
They will rank higher in searches and gain customer trust. Stay consistent and keep improving your listings to grow your Flipkart business.

Frequently Asked Questions

Q1. Can I sell my product without a GSTIN?

No, GSTIN is a must for selling products on Flipkart as a registered seller.

Q2. What is returned if I enter wrong product information?

Flipkart may take your listing down and affect your seller ratings. In some instances, account suspension may also be considered.

Q3. How long does it take to go live with the product?

Usually, after the listing is done and verified, it goes live within 24 hours.

Q4. Can I change product info after listing?

Yes, you can do this anytime using your seller dashboard.