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Blinkit Account Management Case Study

Lymio Driving Sales Growth on Blinkit

Lymio partnered with Arvian Business Solutions to strengthen its presence on Blinkit in the Home & Kitchen Needs category. Over one month, the brand generated ₹1,11,120 in total sales and sold 290+ units across its product portfolio.

₹1,11,120
Total Sales Generated
290+
Total Units Sold
Silver
Seller Tier
Blinkit
Lymio Blinkit marketplace performance dashboard

Client Overview

Lymio is a consumer products brand offering home essentials, kitchen accessories, and everyday utility products.

Its Blinkit presence includes stainless steel lunch boxes, soap dispensers, and plastic refrigerator container sets that serve everyday household needs.

Arvian Business Solutions supports marketplace growth through Blinkit account management, product listing optimization, catalog management, and performance monitoring.

Lymio Blinkit account overview

Project Snapshot

1

Client

Lymio

2

Industry

Home & Kitchen

3

Marketplace

Blinkit

4

Duration

1 Month

5

Services

Blinkit Account Management

6

Goal

Improve Product Performance and Support Account Growth

Business Objectives

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Improve Blinkit Account Performance

Strengthen the brand's marketplace presence through structured account management and regular performance monitoring.

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Increase Product Sales

Identify products contributing significantly to sales and explore opportunities to improve overall product performance.

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Optimize Product Listings

Maintain effective product catalog management and improve product information to support discoverability and customer understanding.

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Identify Top-Performing Products

Analyze sales and unit-level performance to identify leading products and their contribution to overall revenue.

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Strengthen Product Visibility

Focus on product-level optimization to help relevant home and kitchen products reach potential customers.

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Support Scalable Growth

Establish a structured approach to marketplace management that can support future sales opportunities and product expansion.

Challenges and Growth Opportunities

Product-Level Performance

Different products contribute differently to total sales, so identifying high performers is important for prioritizing optimization.

Product Visibility

Improving product discoverability and presentation can help brands compete effectively in the quick-commerce marketplace.

Category Competition

Home and kitchen essentials compete with similar products from multiple brands, making product positioning and catalog quality important.

Inventory and Availability

Maintaining product availability across relevant locations is important for supporting consistent sales opportunities.

Revenue Contribution

Understanding individual product contributions helps identify which items drive the largest share of sales.

Our Growth Strategy

Blinkit account performance monitoring

Blinkit Account Management

Maintain a structured approach to marketplace operations and account performance to support the brand's ongoing business objectives.

listing

Product Listing Optimization

Focus on product titles, images, descriptions, and attributes to support clear product presentation and improve discoverability.

listing

Top-Selling Product Analysis

Review product-level sales and units sold to identify high-performing products and understand their contribution to the overall account.

listing

Catalog Management

Maintain organized product information across the Home & Kitchen Needs category to support a consistent customer-facing catalog.

listing

Inventory and Availability Monitoring

Monitor product availability and identify potential stock-related issues that could affect sales opportunities.

Catalog performance optimization

Performance Monitoring

Track total sales, units sold, and individual product performance to identify opportunities for ongoing optimization.

Results Achieved

₹1,11,120+

Total Sales

290+

Total Units Sold

The Blinkit Seller Hub performance dashboard reported ₹1,11,120 in total sales and 290+ units sold during the selected one-month reporting period.

Top-Selling Products

Leading products during the selected reporting period:

Product Name Units Sold Sales Generated
Lymio Stainless Steel Leak-Resistant Lunch Box56₹33,544
Lymio Stainless Steel Lunch Box48₹31,152
Lymio Soap Dispenser Pump64₹12,672
Lymio Soap Dispenser (ABS Plastic, Black)54₹9,720
Lymio Plastic Fridge Container Set22₹7,678
Lymio Blinkit product performance dashboard

Business Impact

The one-month reporting period demonstrates Lymio's sales activity across multiple products within the Home & Kitchen Needs category on Blinkit.

✓
₹1.11 Lakh+ in total sales generated
✓
290+ units sold during the reporting period
✓
Five identified top-selling products
✓
Strong revenue contribution from stainless steel lunch boxes
✓
High unit sales from the Lymio Soap Dispenser Pump
✓
Product-level performance insights to guide future optimization
✓
Opportunities to strengthen catalog management and product availability
✓
A performance baseline for evaluating future marketplace growth
✓
Ongoing Blinkit account growth opportunities

Conclusion

The Lymio and Arvian Business Solutions case study highlights the importance of monitoring product-level performance when building a presence on quick-commerce marketplaces.

During the one-month reporting period, Lymio generated ₹1,11,120 in sales and sold 290+ units on Blinkit. Stainless steel lunch boxes contributed significantly to revenue, while the Lymio Soap Dispenser Pump recorded the highest unit sales among the five highlighted products.

These insights provide a foundation for prioritizing product optimization, monitoring availability, and identifying opportunities to improve marketplace performance. A structured approach to account management, catalog optimization, and performance analysis can help brands understand sales drivers and plan for scalable growth.

Looking to Grow Your Blinkit Account?

Building a strong presence on quick-commerce marketplaces requires consistent account management, effective product listings, catalog maintenance, inventory monitoring, and performance analysis.

Arvian Business Solutions provides marketplace management services to help brands manage their online presence, optimize product catalogs, monitor performance, and identify growth opportunities across relevant marketplaces. Ready to strengthen your brand's Blinkit presence? Get in touch with our team to explore solutions tailored to your business goals.

Get in Touch with Arvian →
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