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Myntra Account Management Case Study

PINATO Myntra Growth Journey

Driving measurable growth through strategic Myntra Account Management over a 2-month engagement period, focusing on product listing optimization, pricing strategy, advertising management, and continuous account performance monitoring.

₹1.29 Lakh
GMV Generated · Last Quarter
Silver
Seller Tier
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Myntra marketplace performance dashboard

Client Overview

PINATO is a fashion accessories brand offering products across categories such as clutches, purses, and sling bags for men and women.

The brand partnered with Arvian Business Solutions to strengthen its presence on Myntra, improve product visibility, optimize listings, and enhance overall account performance.

During the 2-month engagement, our team focused on account management, product-level performance analysis, pricing optimization, advertising management, and catalog improvements to identify opportunities for sustainable growth.

PINATO Myntra marketplace account overview

Project Snapshot

1

Client

PINATO

2

Industry

Fashion Accessories

3

Marketplace

Myntra

4

Duration

2 Months

5

Services

Myntra Account Management

6

Goal

Scalable Account Growth

Business Objectives

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Improve Myntra Account Performance

Strengthen overall account performance through continuous monitoring and strategic optimization.

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Increase Product Visibility

Identify low-impression listings and improve product discoverability across the platform.

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Optimize Product Listings

Improve listing quality and product presentation to create a better shopping experience.

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Strengthen Pricing Strategy

Identify non-competitive pricing and optimize product prices to support sales opportunities.

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Improve Advertising Performance

Manage advertising campaigns to support product visibility and improve campaign effectiveness.

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Identify Growth Opportunities

Analyze product-level performance and identify opportunities to improve sales and account performance.

Challenges

Low Product Visibility

The dashboard indicated that 58% of listings had low impressions, highlighting the need to improve product discoverability.

Listing Quality Issues

Product listings required attention to improve their quality and overall presentation.

Pricing Competitiveness

Around 3% of the catalog was identified as non-competitively priced, creating an opportunity for pricing review and optimization.

Uneven Product Performance

Products generated different levels of GMV and unit sales, making product-level analysis essential for identifying growth opportunities.

Catalog Management

Managing 140 active listings required ongoing monitoring and optimization across the product catalog.

Advertising Optimization

Advertising campaigns required continuous monitoring to support visibility, evaluate performance, and identify opportunities for improvement.

Our Growth Strategy

Myntra account performance monitoring

Myntra Account Management

Continuous monitoring of account performance, catalog status, and key business metrics to identify operational issues and improvement opportunities.

listing

Product Listing Optimization

Reviewed product listings to identify opportunities to improve listing quality, product information, and presentation.

listing

Pricing Optimization

Analyzed pricing competitiveness and identified products requiring price adjustments to improve their market positioning.

listing

Advertising Management

Managed and optimized advertising activities to support product visibility, campaign performance, and sales opportunities.

listing

Product-Level Performance Monitoring

Tracked GMV and units sold across individual products to identify stronger-performing listings and areas requiring improvement.

Catalog performance optimization

Catalog Performance Improvement

Reviewed active listings, low-impression products, and listing quality indicators to prioritize account optimization activities.

Results Achieved

₹26,898

GMV Achieved
9 October 2026

62+

Orders Received
9 October 2026

The dashboard also displayed ₹1.29 lakh in GMV for the last quarter. These metrics cover different reporting periods and should not be interpreted as results generated exclusively during the 2-month engagement.

Product Performance Highlights

Product performance dashboard results for the last 90 days.

Product GMV (Last 90 Days) Units Sold
PINATO Textured Purse Clutch₹15,60018
PINATO Leather Sling Bag₹28,50013
PINATO Textured Purse Clutch₹8,0009
PINATO Leather Sling Bag₹18,5009
PINATO Leather Sling Bag₹12,6007
PINATO Leather Sling Bag₹11,7006

The ₹26,898 GMV and 62+ orders are for 9 October 2026. The ₹1.29 lakh GMV refers to the last quarter, while product-level figures cover the last 90 days. These metrics represent different reporting periods and should not be interpreted as results generated exclusively during the 2-month engagement.

Product-level results highlight differences in performance and provide a basis for further listing, pricing, and advertising optimization.

PINATO Myntra seller dashboard

Business Impact

The account management approach focused on creating a structured process for monitoring and improving PINATO's Myntra performance.

✓
Management of 140 active listings
✓
Identification of low-impression products
✓
Focus on improving listing quality
✓
Pricing competitiveness monitoring
✓
Product-level GMV and sales analysis
✓
Advertising campaign management
✓
Continuous account performance monitoring
✓
Identification of product-level growth opportunities
✓
Structured account optimization

Conclusion

The partnership between PINATO and Arvian Business Solutions focuses on strengthening marketplace performance through structured Myntra Account Management.

Through product listing optimization, pricing analysis, advertising management, catalog monitoring, and product-level performance tracking, the engagement is designed to identify improvement opportunities and support scalable account growth.

During the 2-month engagement, our focus has been on building a more organized, performance-driven approach to managing PINATO's Myntra account and strengthening its product catalog.

Looking to Grow Your Myntra Business?

Managing a fashion accessories catalog requires consistent attention to product listings, pricing, advertising, and performance metrics.

Arvian Business Solutions provides end-to-end Myntra Account Management Services to help brands optimize their catalogs, manage advertising activities, improve product visibility, and identify opportunities for scalable growth. Ready to improve your Myntra account performance? Get in touch with our team today.

Explore Myntra Account Management →
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