Driving organic growth through strategic Myntra Marketplace Management over a 3-month engagement period.
RIICHE FASHMORE is a fashion brand selling on Myntra. The brand aimed to strengthen its marketplace presence, improve product visibility, and create more opportunities for organic sales through effective seller account management.
Arvian worked on identifying account-level challenges and improving key areas such as catalog performance, pricing competitiveness, PMR resolution, and inventory management to support the brand's marketplace growth.
The engagement focused on marketplace fundamentals to support organic discoverability and sustainable sales growth.
RIICHE FASHMORE
Fashion and Apparel
Myntra
3 Months
Myntra Seller Account Management
Improve Organic Sales and Marketplace Performance
Strengthen product visibility and create more opportunities for relevant customer discovery on Myntra.
Address PMR-related issues to support smoother seller account operations and pricing alignment.
Review catalog pricing against relevant competing products and identify positioning opportunities.
Improve listing information, attributes, imagery, and categorization to support product discovery.
Monitor stock levels and plan inventory to help reduce missed sales opportunities.
Build a structured account-management approach focused on sustainable organic growth.
PMR-related issues required timely attention to support smooth seller account operations and pricing alignment.
The Myntra dashboard indicated that approximately 95% of the catalog was flagged as non-competitively priced.
Approximately 29% of listings were flagged as having low impressions, limiting opportunities to reach relevant customers.
Accurate product information, relevant attributes, quality images, and complete listings were important for discovery.
Inventory availability required attention to help maintain product availability and reduce missed sales opportunities.
We successfully resolved the PMR issues identified during the project, addressing an important seller account challenge and supporting smoother marketplace operations.
We focused on titles, descriptions, attributes, images, and categorization to improve listing completeness and help customers understand products.
We identified pricing competitiveness as a key improvement area and reviewed catalog pricing against relevant competing products.
We evaluated low-impression listings as an area for further improvement, considering catalog quality, product relevance, and listing completeness.
We emphasized regular inventory checks and stock planning to maintain product availability and support potential customer demand.
Dashboard GMV
1 July–29 September 2026
Orders Recorded
29 September 2026
Active Listings
During Engagement
GMV and order figures reflect the seller dashboard data available; they are not verified organic-only results for the full three-month period.
The project helped address PMR-related challenges and identify opportunities to improve RIICHE FASHMORE's Myntra account performance. Pricing competitiveness, product visibility, catalog quality, and inventory management remained key areas of focus.
RIICHE FASHMORE's three-month Myntra growth journey highlights the importance of effective seller account management, timely PMR resolution, catalog optimization, and pricing analysis.
The Myntra seller dashboard displayed ₹65.11 lakh+ GMV for 1 July–29 September 2026, 50k+ orders recorded on 29 September 2026, and 84 active listings. The GMV and order figures are dashboard data and should not be interpreted as verified organic-only results for the full three-month period.
With continued attention to product visibility, inventory availability, and marketplace performance, the brand can work toward stronger organic discoverability and sustainable sales growth on Myntra.
Looking to improve your Myntra seller account performance? Arvian helps brands identify marketplace challenges, optimize product catalogs, improve account management, and explore opportunities for sustainable growth.
Connect with Arvian to build a growth strategy tailored to your marketplace business.
Connect with Arvian →We would love to hear from you! Whether you have a question, need assistance, or simply want to share your thoughts, our team is here to help.
Arvian Business Solutions is one of the top e-commerce service providers in Jaipur with 8+ years of experience. We assist companies in growing their businesses online through professional services for Amazon, Flipkart, Meesho, Blinkit, Zepto, Jiomart, Nykaa, and Myntra. Our e-commerce product listing services guarantee that your products are optimized for enhanced visibility and sales.
